Publishers are learning to embrace collaboration

They are being forced now to work together both within their own departments and with other publishers. This acts were once unheard of in publishing companies. When business was booming, journalists could work in ignorant bliss of the business side of publications, but now they are forced to work closer together exchanging best practices, working together across divisions in titles, brands and companies.

When Troy Young first came to Hearst magazines to rev up its digital products, he got rid of cubicles and brought together editorial, video staff, analytics and photographers together to foster a faster, reactive working envrionment.

"Digital demands that we be relevant to the consumer at any moment," he said. "You have to be fast if you want to get traffic." 
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