Thursday 24 April 2014

Publishers are learning to embrace collaboration

They are being forced now to work together both within their own departments and with other publishers. This acts were once unheard of in publishing companies. When business was booming, journalists could work in ignorant bliss of the business side of publications, but now they are forced to work closer together exchanging best practices, working together across divisions in titles, brands and companies.

When Troy Young first came to Hearst magazines to rev up its digital products, he got rid of cubicles and brought together editorial, video staff, analytics and photographers together to foster a faster, reactive working envrionment.
"Digital demands that we be relevant to the consumer at any moment," he said. "You have to be fast if you want to get traffic." 
Read the full article from this link http://digiday.com/publishers/publishers-learning-love-collaboration/

Transcription

Transcibing interviews is not a natural skill for many, particularly writers. The struggle starts with getting the information, transcribing it and turning it into a well written article that is guarranteed to maintain readers' interest. Nevertheless, it becomes easier with time. 

The basics to keep in mind are simple:

1. Interviewing - be sure to gather enough information about the individual you are going to interview beforehand. This will not only make transcription easier later, it will also help to remember key details about the person. It also helps if possible to build a kind of rapport with the person before the actual interview. Better a relaxed interviwee than a wary one.

2. Be sure to carry an extra recording device, possibly a pen and notepad to jot down key points or words you feel might not come through clearly on the main recording device. Some people might be too concious of being recorded, and this could deter the smooth running of the interview process. In this case it might help to invest in a smart pen (Livescribe). It is an innovative pen that works better for voice recording than the traditional recorder, and because it looks more like a pen than a recording device, it alleviate the awkwardness of some interviews.

3. Short but detailed interviews would take the edge off the challenge of transcribing. It helps if you can create a rough outline and stick to it, thereby you will keep transcribing time to a minimum.