They are being forced now to work together both within their own departments and with other publishers. This acts were once unheard of in
publishing companies. When business was booming, journalists could work
in ignorant bliss of the business side of publications, but now they are
forced to work closer together exchanging best practices, working together across divisions in titles, brands and companies.
When Troy Young first came to Hearst
magazines to rev up its digital products, he got rid of cubicles and
brought together editorial, video staff, analytics and photographers
together to foster a faster, reactive working envrionment.
"Digital demands that we be relevant to the consumer at any moment," he said. "You have to be fast if you want to get traffic."
Read the full article from this link http://digiday.com/publishers/publishers-learning-love-collaboration/
Read the full article from this link http://digiday.com/publishers/publishers-learning-love-collaboration/